As a small business consultant helping
individuals seeking to run a profitable business on the web, I see so many
people who are starting out with the wrong idea about what it takes to be
successful earning money on the internet.
Too often, I see that people are getting
caught in the do-it-yourself mode and, as a result, spending far too long
learning how to build a website and then even longer trying so very hard to
get the site ranked well in the search engines rather than just
buying a website that is already
established and earning money on the web.
The problem is that the idea of starting up a
small business website translates to mean starting from scratch but, believe
me, that sets you back to a minus position considering all the competition
that you are up against from the get-go.
Consider that a new DIY website owner first
has to learn all the technical skills required to create her new website
business (don't be fooled by all the website builders that tell you that you
don't need to learn HTML or technical skills...it just isn't true).
Then, there is the very long-term process of
getting the site to be listed and then ranked well in the natural,
free search engines (with the big three being Google, Yahoo and MSN) in
order to garner some traffic.
Without traffic to a small business website,
no money is made whether the site sells products, service, or online ad
space.
When To
Consider Buying A Website Business
The time to take stock and buy a website
business is before you get caught in the do-it-yourself trap of
thinking that building a website only takes a little skill and marketing the
website comes second.
Wrong thinking is happening here and
everywhere currently among those eager small business website owners.
Marketing your small business website should
come first, not second and that is exactly why buying a website is the
absolute only way to go.
3 Good
Reasons To Buy An Existing Website
-
The site is already built therefore cutting down on
a year's worth of time wasted learning how to build a website from
scratch.
-
The site already has some positioning in
the search engine or has proven traffic from PPC (both valuable
commodities)
-
You are free to spend all your time
marketing the site which is far more important than learning how to
build a website
Even if a website that you are thinking about
purchasing is not ranked in the top ten results, the fact is that it is a
good year ahead of any website you would be building from scratch.
Take my advice and
buy a website that has already been designed and optimized for search
engine traffic.
Then, you can get down to the serious
business of increasing the traffic and marketing your new small business
website far in advance of those who think that doing it yourself has a
chance in today's highly competitive online business scene.
